ARTICLE | Inside Small Businesses: 3 SMB Truths & Your Chance to Champion Them
Inside Small Businesses: 3 Truths & 3 Ways to Help
During May, we're challenging organizations to step inside the world of independent business owners—a world that demands resilience, grit, and a relentless determination to succeed. These same owners and entrepreneurs have limited time; understanding their unique challenges will pay dividends when determining how your company can add value to their growing businesses.
First, let's delve deeper into who these folks are:
Resilient: Despite facing an assortment of challenges, from financial strains to market competition, small business owners refuse to back down. Their ability to adapt and persevere in the face of adversity is inspiring.
Passionate: Fuelled by a burning desire to make a difference, these entrepreneurs pour their hearts and souls into their work. Their unwavering dedication drives them to deliver exceptional products and services, enriching the lives of their customers and communities.
Resourceful: With limited resources, small business owners become masters of innovation, wearing multiple hats while tackling tasks and challenges with ingenuity and determination. They possess a remarkable ability to think outside the box and make the most of limited resources.
In a recent survey by inTandem by vcta, SMBs shared that their three biggest worries are:
Cash flow (25%)
Attracting new customers (25%)
Costs of inflation (17%)
When considering how best to serve your community of SMBs, consider asking these questions:
How can your business offer support?
How can your product or service solve any or all of these problems
How does your product or service differ from a tool they use today
Can your product or service deliver an outcome they have yet to get from a competitor?
Networking events can help folks find shared resources. Cash grants can provide certainty during uncertain times. Webinars on market trends and consumer insights can deliver needed research to time-strapped business owners.
Consider swapping a sales pitch for a trust-building event. Give these SMB owners and entrepreneurs the most valuable resource—time back—and you'll be rewarded with loyalty and trust.
mrcantile is dedicated to empowering organizations that want to talk to independent business owners through tailored solutions and customized support. Join us as we celebrate these owners throughout May. Stay tuned for insights, events, and stories to empower your marketing strategies!
